John Ellison is the founder of this project whose goal is to raise money for cancer research. But that is far from being everything, he wants to raise awareness about cancer within the climbing community. John is a passionate climber from Great Britain and he has coached the British climbing team. The project is getting bigger and bigger and it proves that the climbing community is very special. So please support this incredible project- go and get a shirt in your favorite color and then upload your pictures.
To get a better insight of the whole project, just click on the video.